A study by Kissmetrics reveals that 47% of consumers expect a web page to load in 2 seconds or less, 40% will abandon websites that take more than 3 seconds to load and a 1 second delay in page response can result in a 7% reduction in conversions.
When Walmart realised that their competitors’ online retail sites are faster than their own, they decided to improve their site speed. For every 1 second of speed improvement, they gained up to 2% increase in conversions. For every 100ms of improvement, they raised incremental revenue by up to 1%.
Besides giving a better user experience, a fast website loading speed can also improve your site’s ranking in search engines. Google has already announced that mobile page speed will become an important ranking factor in their new upcoming mobile first index. It is no longer just sufficient to have your site load fast on desktops, you need to ensure that it also loads fast on mobile devices too.
3 free tools to check your site speed
Google PageSpeed Insights
Pingdom Website Speed Test
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